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Jim
Weber

Jim is a serial CEO, entrepreneur, author, speaker and advocate for purpose-driven, authentic leadership. Jim has a 30-year track record of successfully repositioning consumer brands in highly competitive categories and then building effective strategies and business models to drive sustained growth, profitability, and return on capital. As CEO of Brooks Running Company from 2001- 2024, Jim led the Seattle-based brand through a remarkable turnaround, re-founding and transforming the brand into a $1.4 billion global leader in performance running.

LEADING WITH PURPOSE

“Jim’s passionate story will inspire you just as it inspired me in 2012 to recognize that he would make Brooks a stand-alone star at Berkshire.”

Warren Buffett Chairman and CEO of Berkshire Hathaway Inc.

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“I regard Jim as a miracle worker.

The institution is the length and shadow of this man.” 

 

Charlie Munger and Partner, Berkshire Hathaway Inc.

RECOGNITION

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Running Industry Association Hall of Fame Inductee

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Named one of the "Nine Most Influential Innovators"  in running

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"Footwear News Power 100" 10 consecutive years

Pacific Northwest Region
"National Runner-Up"

 

"Focus, curiosity, and trust are the foundation of authentic leadership."
 
– Jim Weber

The secret to
success is
constancy
of purpose

Early in my career I saw opportunities to play the long game in competitive categories to win customers and build sustainable, repeatable success.  When I became CEO of Brooks Running Company in April 2001, I put this Benjamin Disraeli quote on my whiteboard: “The secret to success is constancy of purpose”.  For me it was a truth to remind me every day that success is an outcome of focus and intention. â€‹

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I believe that now more than ever, there is white space for authentic, trustable leaders. 

The challenges facing leaders at every level have never been greater.  From fast moving consumers with more choice than ever, intense competition, economic uncertainty and disruption, leaders are accountable to effectively lead their functions and enterprises for short- and long-term success. 

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On my journey, I have distilled authentic leadership down to a foundation of FOCUS, CURIOSITY and TRUST. 

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Onward we go…

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Copyright. Jim Weber 2025

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