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Leadership
DNA

My Personal leadership journey was inspired

by watching other leaders in action, some

great, some not so great. In my early years at Brooks, my annual performance review given

to me by the Board Chair was against a

criterion of a ​CEO as an Enterprise Steward. 

I loved the totality of accountability for

leading the enterprise as if you owned it for

the long term. 

​​

"For a Brand or a Leader, behavior is destiny"

​​

"Be a Learner, Not a Knower..."

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Business is a Team Sport but it differs from many sports in important ways.  For a long term builder, there is no finish line in business and so the season never ends.  It is about building an enterprise to last than can drive execution excellence mile after mile, season after season.  For me this was a quest be become an authentic leader.    

 

"Your leadership 'HOW' matters more than

ever as building a business is a Marathon,

not a Sprint..."

Leading with conviction;
I've built businesses around
these six core leadership
principles
 

– Jim Weber

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Own a niche

Pursue greatness by simultaneously owning a niche, growing, and delivering premium profits, consistently and over time.

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Vision without execution is hallucination

Dreams and plans are meaningless if they’re not backed by action. Walk the talk.

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Build a moat

Create a distinctive, defendable brand proposition. Getting credit for it from the customer (at full price) is the measure of its strength and essential to sustainable success.

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Lead authentically

Focus, curiosity, and trust are foundational to connecting with people. Treat them with respect, integrity, and humility.

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Solve for profitability

Engineer it into your business model. If successful, it can create a flywheel of investment to strengthen your moat.

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The ultimate moat is a strong culture

A high-performance, customer obsessed Culture is hard to compete with.

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Copyright. Jim Weber 2025

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