Running with Purpose
Discover how Brooks Running Company
CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
“I regard Jim as a miracle worker. The institution is the length and shadow of this man.”
Charlie Munger and Partner, Berkshire Hathaway Inc.
4.5 out of 5 stars
Amazon - 239 ratings
Robin Thurston – CEO, Outside, Inc.
Running with Purpose is a master class in focus, tenacity, team building, innovation, and culture. While I have known Jim Weber for many years, I can only now understand the depth of the struggles he faced on his way to being one of the great leaders of a generation and creating a brand that has motivated millions of runners to Run Happy.
I can say with certainty that all managers and leaders will find helpful tools in this book to build their businesses for success.”
In Running with Purpose, you will find a highly engaging read with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, brand builders, and especially the 200+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
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The untold David vs. Goliath challenger brand story in which Brooks’ bold strategy and unique brand positioning fueled its move from the back of the pack to lead.
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The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
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The six clear leadership lessons Jim has learned along his path and applied at Brooks to help managers at all levels develop into authentic leaders.
How Berkshire Hathaway’s support and influence provided a tailwind for Brooks’ business and brand to surge. A revealing look at the ups and downs of Jim’s personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.
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with Purpose
